One 30-second commercial can become several posts: a vertical version for Reels and TikTok, a square cut for Facebook, a 6-second teaser, a still image with a quote, and a behind-the-scenes clip. Businesses spread video across several platforms, with 82% using YouTube, 69% Instagram, 66% Facebook, and 40% TikTok (Wyzowl). Each one needs a version shaped for it.
Plan the cuts before production, not after. When the script includes a strong opening line, a standalone joke or tip, and a clear call to action, each piece can stand on its own. A monthly content package builds on that: one main video, then a steady schedule of shorter pieces that keep your message in front of customers all month.