It’s Yo’ Fault is our original animated comedy about an alien family, shaped by more than 14 years of real classroom experience. Building it taught us that audiences return for characters, not one-off clips. The same family, voices, and running jokes in every episode give viewers a reason to come back.
Promotion mattered as much as production. Between Episode 1 and Episode 2, retention rose from about 27% to about 60%, and the like ratio from about 3.7% to about 9.8%, largely because of better promotion. Facebook and Instagram outperformed TikTok for our audience, which is why we test where each client’s customers actually watch before deciding where to post.