Appreciation for Business Owners and Cultural Expression from Entrepreneurs in Atlanta – North Dekalb Mall

At Digitize us, we show appreciation for business owners and cultural expression from entrepreneurs in Atlanta. We examined three business owners who operate in the North Dekalb Mall located at 2050 Lawrenceville Hwy, Decatur, GA 30033. The interviewees are Ms. Mercy of the African Art and Design Gallery, Mr. James Horton, Curator of the Sights and Sounds Black Cultural Expo Museum, and the Corretta Scott King Award winning illustrator, Mr. Gregory Christie.

Mr. Gregory Christie (from New Jersey) discusses his artistic journey that led to his creation of the Kwanzaa Stamp for United States Postal Service. Many of his other accolades include; The Caldecott Honor- New York Times Best Illustrated Book of the Year for “Freedom in Congo Square”, The Coretta Scott King Award, NAACP Image Award for “Our Children Can Soar”, and the Horn Book Award by the Boston Globe. Mr. Christie provides affordable art classes to adults and children during normal mall hours.

Mr. James Horton is the curator and founder of the Sights and Sounds Cultural Expo Museum. The collection of historic artifacts includes a scope that covers the time periods of the early 1900’s to the present. The museum explores the African-American experience of the past while hosting monthly cultural events for the community. The museum is free of charge and is open during regular mall hours, 9am – 9 pm every day.

Ms. Mercy is from Ghana and currently serves as the owner operator of the African Art and Design Gallery in North Dekalb mall. She discussed the challenges of importing African prints from Ghana, the joy she receives from explaining the meanings of the artistic prints that she sells, as well as how she began the shop.

Our appreciation for business owners and cultural expression from entrepreneurs in Atlanta will continue next week with the documentation of the 50th commemoration of the Poor People’s Campaign in Selma.

15 WordPress plugins for businesses

WordPress is a content management system that attracts developers. This is because of WordPress’ open source software, options for theme customization, and an extensive library of themes and plugins. Plugins add the functionalities that allow site owners to create specific experiences for users. Plugins provide owners with options for everything from smooth point of sale processes to email marketing. This article provides 15 plugins for business owners who use WordPress and assumes that users implement a hosting account that provides caching options.

#1. WooCommerce Point of Sale:

WooCommerce plugin offers both a free and paid (pro) version that costs $129.00 one time. Developers are able to create a user experience that includes a shopping cart, multiple store locations, and fast product search. Store owners have options for barcode scanning, customer management, and reports to name a few features. E-Commerce is streamlined with this plugin that offers options for additional fees, coupons, etc. This tool also allows business owners to use their websites as cashiers that update inventories.

#2.   Yoast SEOYoast SEO is a comprehensive tool for search engine optimization that provides information for each post and page of a site. Users are provided tools for keyword analysis, phrasing, and frequency. The most useful tool is the sitemap that the plugin generates. Sitemaps make it easier for search engines to crawl a site. Submitting a sitemap in addition to a standard link allows search engines to index a site with detail. The Yoast SEO plugin provides insight on how pages and posts should also be described.

#3. Live Chat: Starts at $16 monthly

The Live Chat plugin allows users to connect with customers with ease. This includes chat history and security options. This decreases the dependency of phone interactions to address customers’ needs and reinforces the use of emailed/digital communication.

#4. SUMO Reward Points – WooCommerce Reward System

This is a complete loyalty/reward system that integrates with WooCommerce plugins and themes. There are options for points, reviews, referrals, social promotion, and various subscription levels. Users can receive and redeem coupons as well.

#5. FraudLabs Pro for WooCommerce

Fraud is concern of many business owners for good reasons. Scam artists are becoming more sophisticated and calculated in their methods of identity theft and other illegal interactions. FraudLabs Pro for WooCommerce’s algorithms detect fraud patterns, credit cards, and geolocation patterns. This product is free for the first 500 transaction.

#6. Affiliates Pro by WooCommerce

Customers are more apt to refer other customers if business owners provide incentives for said referrals. The WooCommerce Affiliates Pro plugin is a system of affiliate rewards. The plugin has selections for coupons, subscriptions, and product rates.

#7. WooCommerce MailChimp:

Mailchimp provides developers and marketers with tools for email marketing, list creation, forms, and more. WooCommerce Mailchimp plugin integrates the two technologies so that customers and subscribers are organized. Order creation, customer feedback, and customizable newsletters are also options for the plugin. It offers double opt-in support and custom translations.

#8. Smart Slider Pro:

Smart Slider pro is a tool that makes responsive design simple and dynamic. Optimization is controllable through image compression options. Slide options vary from static to timed transitional. Designers have unlimited options for layered pages with elements including pictures, videos, text, and more.

#9. Divi Builder:

Elegant Themes produces the Divi Theme which also comes with a Divi Builder Plugin. This plugin allows users to block elements and control visibility of elements on a page. Divi is a flexible product that allows designers to create any kind of website.

#10. Ninja Forms:

Ninja Forms is the most mobile friendly and anti-spam solution for plugins. uses the Ninja Forms plugin for an app that automatically updates with the website. On both platforms, the forms are easy to read. Best of all, the plugin provides options for receiving forms in emailed form or in the dashboard.

#11. WooCommerce BuddyPress Integration

Buddy Press plugins allow developers to create social networking platforms on sites. Registered users are able to create profiles with pictures, scroll timelines, and join groups. WooCommerce integration with BuddyPress allows business owners to keep track ok customer interaction and transactions.

#12. vCita Scheduling and booking:

Business owners who provide courses or require appointments are able to create categories of appointment slots. Users are able to pay online for appointments and view calendars. There is a free version that keeps the vCita brand on the website. However, the paid versions remove all branding and gives more options for scheduling. Settings for receiving bookings can be adjusted in emailed and dashboard messages.

  1. The Events Calendar: The Events Calendar Short code PRO:

This plugin is a comprehensive solution for event management and calendar updates. Users are able to generate scripts that updates automatically when placed into various pages. In other words, site owners make updates on the calendar that automatically appear in other parts of the sites. Although the pro version has more features, there is a free version.

  1. Flip Book:

The Flip Book plugin allows users to create flip books from pdfs and jpegs. The more expensive option allows for url integration as well. Once created, a flip book can be emailed or installed on a WordPress site as a unique plugin. This form of visual communication is engaging and gives readers an interactive platform. Business owners are able to display information about their companies, products, testimonials, and more.

  1. Slider Revolution:

Although Smart Slider has excellent options for slider creation, Slider Revolution is the best solution for creating horizontal sliders. These sliders are easily linkable to products.

In conclusion, there are many plugins that add the desired functionalities for business owners. This is why WordPress is such a dynamic tool for any industry. Site owners have less to concern themselves with in terms of coding. Plugins are packaged codes of software that developers can install. WordPress’ open source platform gives a wide range of information including videos, articles, etc.