Each option trades money for time and control. DIY costs the least in cash but the most in hours. Freelancers can be affordable, but quality and reliability vary, and you often manage the project yourself. A content creation company typically handles the full process, from script to final formats, with set timelines and revision rounds.
Most businesses mix approaches. Wyzowl’s 2026 survey found 59% of video marketers create video in-house, 10% use only outside vendors, and 32% use a mix of both (Wyzowl). A practical split: film quick everyday clips yourself, and bring in a professional for the videos that carry your brand or run as paid ads.