The seven worth starting with are social media videos, explainer videos, customer testimonials, video ads, teasers for new offers, product or service demos, and answers to common customer questions. These track closely with what marketers make most: social media videos (69%), explainers (68%), testimonials (57%), video ads (48%), and teasers (45%) top Wyzowl’s 2026 list (Wyzowl).
You don’t need all seven at once. Start with the one closest to a sale, usually a video ad or testimonial, then add explainers and FAQs to answer the questions that come up before someone calls. Short works: 63% of consumers say a short video is how they’d most like to learn about a product or service (Wyzowl).