Local TV airtime depends on market size and time of day. Simulmedia’s 2025 rates put a 30-second spot at $200 to $1,500 in small markets, $2,000 to $10,000 in large markets, and $5,000 to $50,000 or more in top-10 markets, a group that includes Atlanta (Simulmedia). Late-night slots cost far less than prime time.
Timing matters too. The same guide notes rates can rise 30% to 50% during the November-December holidays and drop 20% to 30% in January and February (Simulmedia). Before buying airtime, test the commercial on social media, where you can spend less and see what works first.