Affordable and cheap aren’t the same thing. An affordable commercial is priced for a small business but still has a clear message, clean audio, and a call to action. A cheap one cuts those corners, and viewers notice: 89% of consumers say video quality affects their trust in a brand (Wyzowl)..
The better question is what the video needs to earn back. In Wyzowl’s 2026 survey, 82% of video marketers said video gave them a good return on investment (Wyzowl). If one new customer covers the cost of your commercial, spending a little more for a version that actually brings in calls is usually the cheaper choice.