For Super Bowl LX in February 2026, NBC sold some 30-second spots for more than $10 million, above the $8 million average advertisers paid the year before (SportsPro). That price covers airtime only. The brands are paying for one of the largest live audiences in the country, and production is a separate bill.
A local business isn’t trying to reach the whole country. It’s trying to reach people who can drive to its door or call its number. That changes everything about the budget: shorter videos, no celebrities, and placement on social media or local channels where your customers already are.