“Guaranteed viral.” “Done in an hour.” “Your competitors will cry.” Promises like these are easy to make and impossible to keep. No production company controls an algorithm, and a commercial made in an hour usually looks like it.
Low quotes can hide costs too. HubSpot warns that some video agencies quote a low price and then add charges later for voiceover and for every revision (HubSpot). A trustworthy production company puts what it can control in writing: what’s included, the video length, the number of revision rounds, the timeline, and the total price.