Red Flags, Ranked

The biggest red flags when hiring a commercial production company are no samples you can watch, pricing that only comes after a sales call, no written list of what’s included, vague answers about revisions, slow replies, and promises of guaranteed results....

Overpromise, Underdeliver

“Guaranteed viral.” “Done in an hour.” “Your competitors will cry.” Promises like these are easy to make and impossible to keep. No production company controls an algorithm, and a commercial made in an hour usually looks like it....