How to Budget for Your First Commercial

Start by splitting the budget in two: making the commercial and showing it. For a small business TV campaign, Simulmedia’s sample budget sets aside $2,000 to $5,000 for production and $3,000 to $15,000 for local airtime (Simulmedia). A social media campaign can...

Is a Cheap Commercial Worth It?

Affordable and cheap aren’t the same thing. An affordable commercial is priced for a small business but still has a clear message, clean audio, and a call to action. A cheap one cuts those corners, and viewers notice: 89% of consumers say video quality affects...

Hidden Costs: Revisions, Rush Fees, and Music

A low quote isn’t always a low price. The most common add-ons are extra revision rounds, rush delivery, voiceover, music licensing, and extra sizes for each platform. HubSpot warns that some agencies quote a low price and then charge separately for voiceover and...