The best commercials start with a clear brief. Wyzowl, for example, starts projects with a short brief form and a kickoff call (Wyzowl). Before your first call, decide on one goal, who you want to reach, and the one action viewers should take. Gather your logo, brand colors, phone number, website, and any photos or offers you want featured.
Know where the ad will run, too. Social media videos are the most common type marketers create, at 69% (Wyzowl), and each platform needs its own size. Having these details ready makes the first draft closer to what you want, cuts down on revisions, and gets your commercial live faster.