A commercial production company turns a business goal into a finished video ad. Wyzowl, one established video company, lists scripting, custom illustration, storyboarding, animation, voiceover, music, sound effects, and editing as part of its all-inclusive service (Wyzowl). Instead of hiring a writer, an editor, and a voice actor separately, you work with one team responsible for the whole result.
Many businesses split the work. In Wyzowl’s 2026 survey, 10% of video marketers used only outside vendors, and 32% combined outside vendors with in-house work (Wyzowl). A common approach is to film everyday posts yourself and hire a production company for the commercials that represent your brand or run as paid ads.